One of the realities in living in a tourism development area
like Loreto, located in a remote part of the
southern Baja, is how dependent we
are on air access for economic success.
At one time, since the Loreto Bay Development began over 10 years ago, there
were up to four Airlines serving Loreto from multiple points of origin in the
US. Following the economic turmoil
between ’08 and ’09 we were reduced to one Airline with as few as 3 flights per
week in a mid-size turboprop carrying about 80 passengers.
Beyond the immediate impact that this reduction in the
number and size of planes servicing Loreto had on the number of passengers who
were able to fly in and out of Loreto, it also changed the type of passengers
who were able to travel here. Because of
the existing ex-pat population in and around the town of Loreto and the growing
number of Homeowners in Loreto Bay, when the numbers of flights and the size of
planes serving Loreto were reduced the people wanting to travel back and forth
to their homes here booked their flights long in advance to be sure they would
be able to travel when they wanted to.
So in recent years as we have seen a gradual increase in the
numbers of flights by Alaska/Horizon from the low of 3 per week to now daily
service, we have also seen some improvements in the local businesses that were
most negatively affected. The situation
has also been positively affected by the addition of some domestic Mexican
Airline flights, like the twice a week service from Aereo Calafia that flies
here from Tijuana and continues on to the Mainland.
But what we have all been waiting for during the past 4 or 5
years was the addition of new North American scheduled services to Loreto from
somewhere other than LAX where the Alaska flights are from. About a year ago Westjet, a Calgary based
Airline that is now the second largest in Canada, announced that they would
begin a weekly flight to Loreto direct from Calgary in mid-February this year
through until the end of May, and, after a year of anticipation, the inaugural
flight arrived at the Loreto Airport this past weekend.
To put this event into further context, Calgary was one of
the largest markets for Home Buyers here during the marketing phase of Loreto
Bay, particularly in the early stages in 2004 and 2005 before the focus of the
efforts shifted more to the US market.
So in addition to the sizable number of Loreto Bay Homeowners in
Calgary, and their families and friends who are potential visitors here,
Calgary will act as a convenient hub for travelers from all over western Canada
to connect with the new Loreto direct flight and avoid the complications,
timing issues and expense of connecting through LAX which often requires an
overnight stay.
While this new scheduled service was an important
development for Loreto and the surrounding area, it was of particular
significance here in Loreto Bay for those of us from Canada and so plans were made
for a suitable celebration at the Airport to mark the arrival of the inaugural
flight. But we were not going to be
alone – the Hotel and Restaurant Association of Loreto prepared an impressive
display of local delicacies and snacks as well as Margaritas and other
beverages. The Baja Sur Tourism
Association had colorful gift bags with T-Shirts and other promotional items
donated by sponsors. One of the best
local Mariachi Bands was on hand to serenade the arrivals and along with
Tourism Officials, the State Governor, and Loreto’s Mayor were in attendance to
officially welcome and greet the President of Westjet who personally
accompanied the sold-out inaugural flight.
With only one commercial flight arriving and departing from
Loreto Airport most days, the welcoming party that assembled during the hour
prior to the scheduled arrival of the new Westjet flight overlapped with the
earlier departure of the regular Alaska/Horizon flight causing the Airport to
be busier than I have ever seen it before!
As it turned out, both the Alaska departure and the Westjet arrival were
somewhat delayed, but when the “big” Westjet 737 pulled onto the tarmac outside
the arrivals gate a resounding cheer came from the assembled well-wishers – in
spite of the fact that no one on board would be aware of what was going on in
the terminal.
Disembarking, Immigration and Customs procedures and baggage
claims took the usual time to process the sold out flight so it was some time
before the first Officials from Westjet emerged into the Airport concourse but
the patient welcoming crowd cheered them enthusiastically with signs, balloons
and streamers. After the official
introductions between the Politicians and Executives took place, they moved to
a temporary podium where Westjet’s President made an impressively fluent speech
in Spanish in which he referred to the now 7 destinations in Mexico that they
served and that last year they had carried over 1,000,000 passengers to Mexico!
After enthusiastic welcoming speeches by the State Governor
and Town Mayor, official gifts were exchanged and the “formal” part of the
event was completed. Meanwhile, the
passengers continued to emerge from the Security area in twos and threes after
their arrivals had been processed – each group of which were greeted with their
own ovation from the waiting welcome committee.
In these days of increasingly jaded commercial Airline
travel, this event and the genuine enthusiasm of the assembled resident’s
welcome of both the Airline and their Passengers harkened back to a time long
ago when air travel was a special and exciting event, one to be celebrated by
both those on the ground and those who were travelling! It also reminded me of a time when the flying
experience was not overshadowed by security concerns but was an excitingly
special occasion.
For most of us who were there to welcome the first of what
we all hope becomes an ongoing service throughout next Season, this was one
more milepost in Loreto’s growth and evolution into the prime destination it
deserves to be, and perhaps the beginning of new adventures for some of the
arriving passengers who may come to share the dream of “Living Loreto”!