But since the normally busy pace of life here has noticeably
slowed down, I will be suspending the Living Loreto Blog for the summer as of
this posting, due in part to the absence of activities for me to write
about. So this is my opportunity to
reflect on this past Season and some of the things that have happened to make
it one of the best ever in the history of our community.
One aspect that I have not written about previously is
Loreto’s growing reputation as a Cruise Ship destination. This past Season we were visited by at least
15 Cruise ships between October and April – a record number for Loreto, with
two ships alternating from the Princess Line as well as several visits from a
Holland America ship. While this has
been an economic boost for the town, with hundreds of passengers spending time
and money ashore during their daytime stopover here, I was interested to learn
that in response to a passenger survey conducted by Princess, Loreto was chosen
by over 90% of the passengers as their favorite destination for the ships that
stopped here.
While that sort of response is the source of considerable
pride amongst Loretanos, it is also an important confirmation of the appeal
that this place has for other travelers – and it will no doubt have a bearing
on decisions about the numbers of cruise ships that will stop here in the
future, both from the Princess Line as well as others. Having thousands of Cruise Ship passengers
visiting Loreto and leaving with a positive first impression will also have an
important future impact on Loreto’s reputation as a tourist destination. It is not hard to imagine that there will be
numbers of these visitors that will decide, on the strength of their positive
first impression, to return here for a longer stay at one of the Hotels or
Resorts – or perhaps here in Loreto Bay.
While I am on the subject about tourism and transportation,
certainly one of the biggest stories this past Season has been the trial
schedule of the first new North American Airline to fly into Loreto since the
economic downturn of ’08 – ’09. As
regular readers will be familiar (having written about it several times on
these pages) Westjet is wrapping up its 3 1/2 month trial schedule of weekly
direct flights from Calgary in western Canada to Loreto.
While there are still a couple of round trip flights
remaining before the end this month, and there has not been an official
announcement yet from the Airline, I have it on good authority that Westjet is
planning a full Season of service to Loreto starting again this November and
running through to the end of May next year.
Furthermore, I have also heard that they are planning TWO flights a week
next Season, although I do not know where the second flight will originate
from, I understand that their Fall Schedule will become official early this
summer. I have also heard that Alaska
Airlines has plans for increased service to Loreto next Season, with the rumor
that they will be commencing service to Loreto from San Diego as well as Los
Angeles, although again this information is not from an official source.
Based on this speculation, I think it is reasonable to
assume that we will enjoy improved air access
next Season with the impact being
that greater numbers of people will be able to travel here more easily, and
possibly at lower cost, which in turn will increase occupancy levels for rental
accommodation and eventually the rates charged for that accommodation. This increase in tourism will have many
positive spinoffs in the overall economy of the town of Loreto improving
profits for existing businesses and providing the incentive for new businesses
and services to start, both of which will improve employment prospect for a
growing number of Loretanos.
As I indulge in some positive speculation about the immediate
future of Loreto, I should qualify that many of us who spend time here have
come to understand that without rumors we would have little or no news at
all! So, while some of my speculations
could be considered as wishful thinking, there is some substance to my optimism
– specifically, my Real Estate sales this Season have been more than double my
best year so far, in the 7 Seasons that I have been doing this!
For many years I have held the belief that a positive future
for Loreto was a question of WHEN and not IF, and so in that context, I can say
with a high degree of confidence, that I believe the “when” is a lot closer now than it has been at any time since the departure of the original Developer, and
the subsequent economic uncertainty that followed. Like so many others who have found their way
here and have chosen to make Loreto their home, I know that this is a special
place and I believe that we are at the beginning of an exciting new chapter in
the long history of this place “where the Mountains come to swim”.
And so another Season comes to an end, and as we reflect on
the highlights and memories that make up our experience here, I for one, look
forward to the continuation of the many positive trends that appear to be
aligning toward an even brighter future for those of us lucky enough to be
“Living Loreto”!